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Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: sixth edition.Copyright date: c2003Publisher: Australia : Thomson South-Western. Availability: Items available for loan: Sibalom [Call number: 658.82 Sh6a 2003] (1).

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Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp.

by Andrews, J. Craig | Shimp, Terence A [Co-author.].

Edition: 10th ed.Copyright date: c2018Publisher: Boston, Massachusetts : Cengage Learning, Availability: Items available for loan: Sibalom [Call number: 658.82 A565 2018] (1).

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