Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp.

By: Shimp, Terence A
Copyright date: c2003Publisher: Australia : Thomson South-Western. Edition: sixth editionDescription: xxi, 650 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 0-03-035271-1
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Home library Call number Status Date due Barcode Item holds
Circulation Sibalom
Sibalom
Circulation 		658.82 Sh6a 2003 (Browse shelf) Available UAMAIN 11735
Total holds: 0

Includes bibliographical references and index.

There are no comments for this item.

to post a comment.