Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp.

By: Andrews, J. Craig
Contributor(s): Shimp, Terence A [Co-author.]
Copyright date: c2018Publisher: Boston, Massachusetts : Cengage Learning, Edition: 10th edDescription: xix, 635 p. : col. ill. ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781337282659Subject(s): Sales promotion | Advertising | Communication in marketing | Direct marketing
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Item type Current location Home library Call number Status Date due Barcode Item holds
Circulation Sibalom
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Circulation 		658.82 A565 2018 (Browse shelf) Available UAMAIN 11716
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Includes bibliographical references and index.

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