Innovation in marketing / Edited by Peter Doyle and Susan Bridgewater.

Contributor(s): Bridgewater, Susan [Editor.] | Doyle, Peter [Editor.] | Chartered Institute of Marketing
Series: Publisher: Oxford ; Boston : Butterworth Heinemann, c1998Description: xii, 225 p ; 24 cmISBN: 0750641215Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415.13 | .I55 1998
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Item type Current location Home library Call number Status Date due Barcode Item holds
Circulation Sibalom
Sibalom
Circulation
658.8 In6 1998 (Browse shelf) Available UAMAIN 11602
Total holds: 0

Includes bibliographical references and index.

Includes bibliographical references and index.

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