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Innovation in marketing / Edited by Peter Doyle and Susan Bridgewater. - Oxford ; Boston : Butterworth Heinemann, c1998. - xii, 225 p ; 24 cm. - (The Chartered Institute of Marketing .

Includes bibliographical references and index.

Includes bibliographical references and index.

ISBN: 0750641215

Nat. Bib. No.: GB98-X0452

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415.13 / .I55 1998

Dewey Class. No.: 658.8