| 000 -LEADER |
|---|
| fixed length control field |
01032cam a2200325 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
000228s1998 enka b 001 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GB98-X0452 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0750641215 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocm42580645 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Transcribing agency |
UKM |
| Modifying agency |
JHE |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.I55 1998 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
21 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol05780726 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240929112841.0 |
| 001 - CONTROL NUMBER |
|---|
| control field |
26600 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0000000000 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Innovation in marketing / |
| Statement of responsibility, etc. |
Edited by Peter Doyle and Susan Bridgewater. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford ; |
| -- |
Boston : |
| Name of publisher, distributor, etc. |
Butterworth Heinemann, |
| Date of publication, distribution, etc. |
c1998. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 225 p ; |
| Dimensions |
24 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
(The Chartered Institute of Marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bridgewater, Susan., |
| Relator term |
Editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Doyle, Peter, |
| Relator term |
Editor. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Chartered Institute of Marketing. |
| 926 ## - |
|---|
| -- |
Destiny Material Type |
| -- |
Paperback |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Item type |
Circulation |
| Source of classification or shelving scheme |
|