Guerrilla advertising : cost-effective techniques for small-business success / Jay Conrad Levinson.

By: Levinson, Jay Conrad
Publisher: Boston : Houghton Mifflin, Copyright date: c1994Description: xi, 283 pages ; 23 cmContent type: text Carrier type: volumeISBN: 0395687187; 9780395687185Subject(s): Advertising -- Cost effectiveness | Small business -- Management | Small business -- Management | AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .L52 1994Summary: Provides small businesses with information on advertising, such as focusing your audience, developing an advertising strategy, and staying within budgets.
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Circulation 		658.8 L476a 1994 (Browse shelf) 1 Available UAMAIN 11693
Total holds: 0

Booklist, January 1992

Provides small businesses with information on advertising, such as focusing your audience, developing an advertising strategy, and staying within budgets.

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