| 000 -LEADER |
|---|
| fixed length control field |
01271pam a2200373 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
940126s1994 mau 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0395687187 |
| Terms of availability |
$11.95 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780395687185 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
ICrlF |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
.L52 1994 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
20 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol00191862 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240929114210.0 |
| 001 - CONTROL NUMBER |
|---|
| control field |
40619 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0000000000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Levinson, Jay Conrad. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Guerrilla advertising : |
| Remainder of title |
cost-effective techniques for small-business success / |
| Statement of responsibility, etc. |
Jay Conrad Levinson. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boston : |
| Name of producer, publisher, distributor, manufacturer |
Houghton Mifflin, |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
c1994. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 283 pages ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 510 3# - CITATION/REFERENCES NOTE |
|---|
| Name of source |
Booklist, January 1992 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Provides small businesses with information on advertising, such as focusing your audience, developing an advertising strategy, and staying within budgets. |
| 521 2# - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| Source |
Follett Library Resources. |
| 521 2# - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult. |
| 510 0# - CITATION/REFERENCES NOTE |
|---|
| Name of source |
Booklist |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Cost effectiveness. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Small business |
| General subdivision |
Management. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Small business |
| General subdivision |
Management. |
| Source of heading or term |
sears |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| Source of heading or term |
sears |
| 926 ## - |
|---|
| -- |
Destiny Material Type |
| -- |
Paperback |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Item type |
Circulation |
| Source of classification or shelving scheme |
|