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Levinson, Jay Conrad.

Guerrilla advertising : cost-effective techniques for small-business success / Jay Conrad Levinson. - xi, 283 pages ; 23 cm.

Booklist, January 1992 Booklist

Provides small businesses with information on advertising, such as focusing your audience, developing an advertising strategy, and staying within budgets.

Adult Follett Library Resources. Adult.

ISBN: 0395687187 $11.95 9780395687185

Subjects--Topical Terms:
Advertising--Cost effectiveness.
Small business--Management.
Small business--Management.
Advertising.

LC Class. No.: HF5823 / .L52 1994

Dewey Class. No.: 659.1