Innovation in marketing / Edited by Peter Doyle and Susan Bridgewater.
Contributor(s): Bridgewater, Susan [Editor.] | Doyle, Peter [Editor.] | Chartered Institute of Marketing
Series: Publisher: Oxford ; Boston : Butterworth Heinemann, c1998Description: xii, 225 p ; 24 cmISBN: 0750641215Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415.13 | .I55 1998| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Circulation | Sibalom | Sibalom Circulation | 658.8 In6 1998 (Browse shelf) | Available | UAMAIN 11602 |
Total holds: 0
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| 658.8 H53s 2000 The successful marketing plan / | 658.8 I61217 2013 International marketing management. | 658.8 I61217 2013 International marketing management. | 658.8 In6 1998 Innovation in marketing / | 658.8 J13m 1981 Marketing planning and strategy / | 658.8 J64r 1996 Relentless : the japanese way of marketing / | 658.8 J64r 1996 Relentless : the japanese way of marketing / |
Includes bibliographical references and index.
Includes bibliographical references and index.
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