Services marketing : integrating customer focus across the firm / Valerie A. Zeithami.

By: Zeithami, Valerie A
Contributor(s): Bitner, Mary Jo [Co-author.] | Gremler, Dwayne D [Co-author.]
Copyright date: c2018Publisher: New York : McGraw-Hill Education, Edition: 7th edDescription: xxviii, 514 p. : ill. ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781260083521Subject(s): Service industries -- Marketing | Marketing -- Management
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Circulation 		338.47 Z48 2018 (Browse shelf) Available UAMAIN 5087
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Includes bibliographical references and index.

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