Zeithami, Valerie A.
Services marketing : integrating customer focus across the firm / Valerie A. Zeithami. - 7th ed. - xxviii, 514 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9781260083521
Service industries--Marketing.
Marketing--Management.
Services marketing : integrating customer focus across the firm / Valerie A. Zeithami. - 7th ed. - xxviii, 514 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9781260083521
Service industries--Marketing.
Marketing--Management.