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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.

by Arens, William F | Weigold, Michael F, 1958- | Arens, Christian.

Edition: 13th ed.Publisher: New York, NY : McGraw-Hill Irwin, c2011Other title: Contemporary advertising | Contemporary advertising & integrated marketing communications.Availability: Items available for loan: Sibalom [Call number: 659.1 A6816 2011] (2).

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Contemporary advertising and integrated marketing communications / William F. Arens.

by Arens, William F | Weigold, Michael F [co-author.] | Arens, Christian [co-author.].

Edition: fourteenth edition.Copyright date: c2013Publisher: New York : McGraw-Hill/Irwin. Availability: Items available for loan: Sibalom [Call number: 659.1 A6816 2013] (1).

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