Contemporary advertising and integrated marketing communications / William F. Arens.

By: Arens, William F
Contributor(s): Weigold, Michael F [co-author.] | Arens, Christian [co-author.]
Copyright date: c2013Publisher: New York : McGraw-Hill/Irwin. Edition: fourteenth editionDescription: xxxix, 722 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 978-0-07-131838-9
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Item type Current location Home library Call number Status Date due Barcode Item holds
Circulation Sibalom
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Circulation 		659.1 A6816 2013 (Browse shelf) Available UAMAIN 11218
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Includes bibliographical references and index.

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