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Advertising and integrated marketing communications/ / Kruti Shah.

by Shah, Kruti.

Copyright date: c2014Publisher: New Delhi : McGraw-Hill Education. Availability: Items available for loan: Sibalom [Call number: 658.82 S5256 2014] (1).

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Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp.

by Andrews, J. Craig | Shimp, Terence A [Co-author.].

Edition: 10th ed.Copyright date: c2018Publisher: Boston, Massachusetts : Cengage Learning, Availability: Items available for loan: Sibalom [Call number: 658.82 A565 2018] (1).

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