International marketing / Philip R. Cateora.
By: Cateora, Philip R
Contributor(s): Gilly, Mary C [Co-author.] | Graham, John L [Co-author.]
Copyright date: c2013Publisher: New York, NY : McGraw-Hill Education. Edition: 16th editionDescription: xxxiii, 638 pages : illustration ; 26 cmContent type: text Media type: unmediated Carrier type: volumeSubject(s): Export marketing -- Marketing | Export marketing -- Management -- Case studiesItem type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Circulation | Sibalom | Sibalom Circulation | 658.848 C359 2013 (Browse shelf) | 1 | Available | UAMAIN 11790 |
Total holds: 0
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658.84 Ac3e 2002 Effective promotional planning for e-business / | 658.84 K76 2003 Knowledge@wharton : on building corporate value / | 658.848 B98g 1992 Global marketing management : cases and readings / | 658.848 C359 2013 International marketing / | 658.848 C35i 1990 International marketing / | 658.848 C35i 1990 International marketing / | 658.848 C9989 2015 International marketing / |
Includes index.
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