International marketing / (Record no. 5060)

000 -LEADER
fixed length control field 00879nam a2200289 i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190405n 000 0 eng d
040 ## - CATALOGING SOURCE
Description conventions rda
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240929113207.0
001 - CONTROL NUMBER
control field 31424
003 - CONTROL NUMBER IDENTIFIER
control field 0000000000
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R.
245 10 - TITLE STATEMENT
Title International marketing /
Statement of responsibility, etc. Philip R. Cateora.
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice c2013
250 ## - EDITION STATEMENT
Edition statement 16th edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York, NY :
Name of producer, publisher, distributor, manufacturer McGraw-Hill Education.
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 638 pages :
Other physical details illustration ;
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Marketing.
Source of heading or term sears
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Management
-- Case studies.
Source of heading or term sears
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gilly, Mary C.,
Relator term Co-author.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Graham, John L.,
Relator term Co-author.
926 ## -
-- Destiny Material Type
-- Paperback
942 ## - ADDED ENTRY ELEMENTS
Item type Circulation
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Fund Source Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Item type
        Sibalom Sibalom Circulation 2024-09-29 General Income 798.00   658.848 C359 2013 UAMAIN 11790 2024-09-29 1 2024-09-29 Circulation