The art and science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher.

By: Smith, D. V. L. (David Van Lloyd)
Contributor(s): Fletcher, J. H
Publisher: England ; New York : John Wiley & Sons, Ltd., c2004Description: x, 236 p. ; 24 cmISBN: 0-470-84424-8Other title: Art and science of interpreting market research evidenceSubject(s): Marketing research | Qualitative research | StatisticsDDC classification: 658.8/3 LOC classification: HF5415.2 | .S558 2004
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Circulation 		658.83 S645 2004 (Browse shelf) 1 Available UAMAIN 11749
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Includes bibliographical references (p. [225]-228) and index.

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