| 000 -LEADER |
|---|
| fixed length control field |
01015cam a22003134a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
031114s2004 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2003067249 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0-470-84424-8 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
.S558 2004 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/3 |
| Edition number |
22 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol09105642 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240929112906.0 |
| 001 - CONTROL NUMBER |
|---|
| control field |
26872 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0000000000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Smith, D. V. L. |
| Fuller form of name |
(David Van Lloyd) |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The art and science of interpreting market research evidence / |
| Statement of responsibility, etc. |
D.V.L. Smith and J.H. Fletcher. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Art and science of interpreting market research evidence |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
England ; |
| -- |
New York : |
| Name of publisher, distributor, etc. |
John Wiley & Sons, Ltd., |
| Date of publication, distribution, etc. |
c2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 236 p. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. [225]-228) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Qualitative research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Statistics. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fletcher, J. H. |
| 926 ## - |
|---|
| -- |
Destiny Material Type |
| -- |
Paperback |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Item type |
Circulation |
| Source of classification or shelving scheme |
|