The sage handbook of marketing theory/ / edited by Pauline Maclaran, Michael Saren, Barbara Stern and Mark Tadajewski.
Contributor(s): Maclaran, Pauline [editor.] | Saren, Michael [Co-editor.] | Stern, Barbara [Co-editor.] | Tadajewski, Mark [Co-editor.]
Copyright date: c2013Publisher: London : SAGE Publications, Ltd., Description: xviii, 523 p. ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 978-1-4462-7051-6Subject(s): Marketing -- Philosophy | Marketing | Marketing theories| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Circulation | Sibalom | Sibalom Circulation | 658.8001 S1293 2013 (Browse shelf) | 1 | Available | UAMAIN 11643 |
Total holds: 0
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| 658.8 W17c 1978 Classics in marketing / | 658.8 W17c 1978 Classics in marketing / | 658.8 W366m 1987 The marketing problem solver / | 658.8001 S1293 2013 The sage handbook of marketing theory/ / | 658.8003 M3455 2015 Marketing and salesmanship. | 658.802 C898 2013 Strategic management/ / | 658.802 I11 2012 Marketing management/ / |
Includes bibliographical references and index.
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