Normal view MARC view ISBD view

The sage handbook of marketing theory/ / edited by Pauline Maclaran, Michael Saren, Barbara Stern and Mark Tadajewski. - xviii, 523 p. ; 25 cm.

Includes bibliographical references and index.

ISBN: 978-1-4462-7051-6

Subjects--Topical Terms:
Marketing--Philosophy.
Marketing.
Marketing theories.