Services marketing : integrating customer focus across the firm / Valerie A. Zeithami.
By: Zeithami, Valerie A
Contributor(s): Bitner, Mary Jo [Co-author.] | Gremler, Dwayne D [Co-author.]
Copyright date: c2018Publisher: New York : McGraw-Hill Education, Edition: 7th edDescription: xxviii, 514 p. : ill. ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781260083521Subject(s): Service industries -- Marketing | Marketing -- Management| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Circulation | Sibalom | Sibalom Circulation | 338.47 Z48 2018 (Browse shelf) | Available | UAMAIN 5087 |
Total holds: 0
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| 338.47 L9112 2011 Services marketing : people, technology, strategy / | 338.47 L9112 2011 Services marketing : people, technology, strategy / | 338.47 S4913 2013 Service marketing and CRM. | 338.47 Z48 2018 Services marketing : integrating customer focus across the firm / | 338.476 V26h 1999 Hospitality Careers : planning and preparing for a career in the hospitality industry / | 338.476 V26h 1999 Hospitality Careers : planning and preparing for a career in the hospitality industry / | 338.4762 H28r 1986 The reckoning / |
Includes bibliographical references and index.
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