| 000 -LEADER |
|---|
| fixed length control field |
01146pam a2200337 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
920602s1993 mau 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0-395-60844-9 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0395608449 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
ICrlF |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.L4793 1993 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol00720067 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240929113807.0 |
| 001 - CONTROL NUMBER |
|---|
| control field |
37370 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0000000000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Levinson, Jay Conrad. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Guerrilla marketing excellence : |
| Remainder of title |
the 50 golden rules for small-business success / |
| Statement of responsibility, etc. |
Jay Conrad Levinson. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boston : |
| Name of producer, publisher, distributor, manufacturer |
Houghton Mifflin, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[1993] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©1993 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 206 pages ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Offers fifty rules for achieving excellence in marketing, including so-called golden rules for guiding thinking, effectiveness, marketing materials, and actions. |
| 521 2# - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| Source |
Follett Library Resources. |
| 521 2# - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Small business |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 926 ## - |
|---|
| -- |
Destiny Material Type |
| -- |
Paperback |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Item type |
Circulation |
| Source of classification or shelving scheme |
|