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Levinson, Jay Conrad.

Guerrilla marketing excellence : the 50 golden rules for small-business success / Jay Conrad Levinson. - xi, 206 pages ; 23 cm.

Offers fifty rules for achieving excellence in marketing, including so-called golden rules for guiding thinking, effectiveness, marketing materials, and actions.

Adult Follett Library Resources. Adult.

ISBN: 0-395-60844-9 0395608449 (pbk.)

Subjects--Topical Terms:
Marketing.
Small business--Management.
Advertising.

LC Class. No.: HF5415 / .L4793 1993

Dewey Class. No.: 658.8