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Andrews, J. Craig.

Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp. - 10th ed. - xix, 635 p. : col. ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9781337282659

Subjects--Topical Terms:
Sales promotion.
Advertising.
Communication in marketing.
Direct marketing.