| 000 | 00787nam a2200277 i 4500 | ||
|---|---|---|---|
| 008 | 190820n 000 0 eng d | ||
| 040 | _erda | ||
| 245 | 1 | 0 |
_aBasic marketing : _ba managerial approach / _cE. Jerome McCarthy. |
| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 300 | _axviii, 734 pages. | ||
| 264 | 4 | _cc1990 | |
| 020 | _a971-08-4889-5 | ||
| 250 | _aTenth edition. | ||
| 264 | 1 |
_aTokyo, Japan : _bToppan Co., Ltd. |
|
| 926 |
_aDestiny Material Type _bPaperback |
||
| 100 | _aMcCarthy, E. Jerome. | ||
| 500 | _aIncludes index. | ||
| 650 | 7 |
_aMarketing _xManagement. _2sears |
|
| 700 |
_aPerreault, William D., _eco-author. |
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| 005 | 20240929114353.0 | ||
| 001 | 42934 | ||
| 003 | 0000000000 | ||
| 942 |
_cCIR _2ddc |
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| 999 |
_c9860 _d9860 |
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