| 000 | 00840nam a2200277 i 4500 | ||
|---|---|---|---|
| 008 | 190730n 000 0 eng d | ||
| 020 | _a9781452242873 | ||
| 040 | _erda | ||
| 245 | 1 | 0 |
_aContemporary brand management / _cJohny K. Johansson, Kurt A. Carlson. |
| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 300 |
_axi, 258 p. : _bill. ; _c23 cm. |
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| 264 | 4 | _cc2015. | |
| 264 | 1 |
_aLos Angeles : _bSAGE. |
|
| 926 |
_aDestiny Material Type _bPaperback |
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| 100 | _aJohansson, Johny K. | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 7 |
_aBranding (Marketing) _xManagement. _2sears |
|
| 650 | 7 |
_aStrategic planning. _2sears |
|
| 700 |
_aCarlson, Kurt A., _eCo-author. |
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| 005 | 20240929114253.0 | ||
| 001 | 41166 | ||
| 003 | 0000000000 | ||
| 942 |
_cGS _2ddc |
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| 999 |
_c9389 _d9389 |
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