| 000 | 00879nam a2200289 i 4500 | ||
|---|---|---|---|
| 008 | 190405n 000 0 eng d | ||
| 245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora. |
| 040 | _erda | ||
| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 300 |
_axxxiii, 638 pages : _billustration ; _c26 cm. |
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| 264 | 4 | _cc2013 | |
| 250 | _a16th edition. | ||
| 264 | 1 |
_aNew York, NY : _bMcGraw-Hill Education. |
|
| 926 |
_aDestiny Material Type _bPaperback |
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| 100 | _aCateora, Philip R. | ||
| 500 | _aIncludes index. | ||
| 650 | 7 |
_aExport marketing _xMarketing. _2sears |
|
| 650 | 7 |
_aExport marketing _xManagement _xCase studies. _2sears |
|
| 700 |
_aGilly, Mary C., _eCo-author. |
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| 700 |
_aGraham, John L., _eCo-author. |
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| 005 | 20240929113207.0 | ||
| 001 | 31424 | ||
| 003 | 0000000000 | ||
| 942 |
_cCIR _2ddc |
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| 999 |
_c5060 _d5060 |
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