| 000 | 00788nam a2200253 i 4500 | ||
|---|---|---|---|
| 008 | 190404n 000 0 eng d | ||
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring and managing brand equity / _cKevin Lane Keller. |
| 040 | _erda | ||
| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 300 |
_a590 pages : _billustrations ; _c28 cm. |
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| 264 | 4 | _cc2013. | |
| 250 | _afourth edition. | ||
| 264 | 1 |
_aSingapore : _bPearson Education South Asia Pte Ltd. |
|
| 926 |
_aDestiny Material Type _bPaperback |
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| 100 | _aKeller, Kevin Lane. | ||
| 500 | _aIncludes index. | ||
| 650 | 7 |
_aBrand name products _xManagement. _2sears |
|
| 005 | 20240929113202.0 | ||
| 001 | 31321 | ||
| 003 | 0000000000 | ||
| 942 |
_cCIR _2ddc |
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| 999 |
_c5014 _d5014 |
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