| 000 | 01026cam a22003494a 4500 | ||
|---|---|---|---|
| 008 | 060502s2007 njua b 001 0 eng | ||
| 015 |
_aGBA664487 _2bnb |
||
| 016 | 7 |
_a013517036 _2Uk |
|
| 020 | _a978-0-470-05076-7 | ||
| 020 | _a9780470050767 | ||
| 035 | _a(OCoLC)ocm68373549 | ||
| 035 |
_a(OCoLC)68373549 _z(OCoLC)70764701 |
||
| 040 |
_aDLC _cDLC _dBAKER _dUKM _dC#P _dYDXCP _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.2 _b.A14 2007 |
| 082 | 0 | 0 |
_a658.8/3 _222 |
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aMarketing research / _cDavid A. Aaker, V. Kumar, George S. Day. |
| 250 | _a9th ed. | ||
| 260 |
_aHoboken, NJ : _bJohn Wiley and Sons, Inc, _cc2007. |
||
| 300 |
_axvii, 774 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 |
_aKumar, V., _d1957- |
|
| 700 | 1 | _aDay, George S. | |
| 035 | _a(IMchF)fol11167756 | ||
| 500 | _aIncludes index. | ||
| 005 | 20240929113019.0 | ||
| 001 | 28089 | ||
| 003 | 0000000000 | ||
| 942 |
_cCIR _2ddc |
||
| 999 |
_c4247 _d4247 |
||