| 000 | 00990nam a2200313 i 4500 | ||
|---|---|---|---|
| 008 | 190213n 000 0 eng d | ||
| 245 | 1 | 0 |
_aAdvertising and integrated brand promotion/ / _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| 040 | _erda | ||
| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 300 |
_axxvii, 72 p. : _bill. (col.) ; _c27 cm. |
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| 264 | 4 | _cc2009 | |
| 020 | _a978-0-324-56867-7 | ||
| 250 | _a5th edition. | ||
| 264 | 1 |
_aAustralia : _bSouth- Western, Cengage Learning. |
|
| 926 |
_aDestiny Material Type _bPaperback |
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| 100 | _aO'Guinn, Thomas C. | ||
| 500 | _aIncludes index. | ||
| 650 | 7 |
_aAdvertising media planning. _2sears |
|
| 650 | 7 |
_aBranding (Marketing). _2sears |
|
| 650 | 7 |
_aAdvertising. _2sears |
|
| 700 |
_aAllen, Chris T., _eCo- author. |
||
| 700 |
_aSemenik, Richard J., _eCo- author. |
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| 005 | 20240929112934.0 | ||
| 001 | 27298 | ||
| 003 | 0000000000 | ||
| 942 |
_cCIR _2ddc |
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| 999 |
_c3871 _d3871 |
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