000 01015cam a22003134a 4500
008 031114s2004 enka b 001 0 eng
010 _a 2003067249
020 _a0-470-84424-8
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415.2
_b.S558 2004
082 0 0 _a658.8/3
_222
100 1 _aSmith, D. V. L.
_q(David Van Lloyd)
245 1 4 _aThe art and science of interpreting market research evidence /
_cD.V.L. Smith and J.H. Fletcher.
246 3 _aArt and science of interpreting market research evidence
260 _aEngland ;
_aNew York :
_bJohn Wiley & Sons, Ltd.,
_cc2004.
300 _ax, 236 p. ;
_c24 cm.
504 _aIncludes bibliographical references (p. [225]-228) and index.
650 0 _aMarketing research.
650 0 _aQualitative research.
650 0 _aStatistics.
700 1 _aFletcher, J. H.
035 _a(IMchF)fol09105642
926 _aDestiny Material Type
_bPaperback
005 20240929112906.0
001 26872
003 0000000000
942 _cCIR
_2ddc
999 _c3629
_d3629