000 01032pam a2200325 a 4500
008 930701s1994 nyuab b 001 0 eng
010 _a 93028550
020 _a0-07-061015-0
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415
_b.S745 1994
082 0 0 _a658.8
_220
100 1 _aStanton, William J.
245 1 0 _aFundamentals of marketing /
_cWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker.
250 _a10th ed.
260 _aNew York :
_bMcGraw-Hill,
_cc1994.
300 _axxviii, 697 p. ;
_c27 cm.
490 1 _a(McGraw-Hill series in marketing)
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing.
700 1 0 _aEtzel, Michael J.,
_eCo-author.
700 1 0 _aWalker, Bruce J.,
_eCo-author.
830 0 _aMcGraw-Hill series in marketing.
035 _a(IMchF)fol00567441
926 _aDestiny Material Type
_bPaperback
500 _aIncludes bibliographical references and index.
005 20240929112855.0
001 26722
003 0000000000
942 _cCIR
_2ddc
999 _c3542
_d3542