000 01032cam a2200325 a 4500
008 000228s1998 enka b 001 0 eng d
015 _aGB98-X0452
020 _a0750641215
035 _a(OCoLC)ocm42580645
040 _aUKM
_cUKM
_dJHE
_dDLC
042 _alccopycat
050 0 0 _aHF5415.13
_b.I55 1998
082 0 0 _a658.8
_221
245 0 0 _aInnovation in marketing /
_cEdited by Peter Doyle and Susan Bridgewater.
260 _aOxford ;
_aBoston :
_bButterworth Heinemann,
_cc1998.
300 _axii, 225 p ;
_c24 cm.
490 1 _a(The Chartered Institute of Marketing
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
700 1 _aBridgewater, Susan.,
_eEditor.
700 1 _aDoyle, Peter,
_eEditor.
710 2 _aChartered Institute of Marketing.
035 _a(IMchF)fol05780726
926 _aDestiny Material Type
_bPaperback
500 _aIncludes bibliographical references and index.
005 20240929112841.0
001 26600
003 0000000000
942 _cCIR
_2ddc
999 _c3432
_d3432