| 000 | 00893nam a2200301 i 4500 | ||
|---|---|---|---|
| 008 | 190201n 000 0 eng d | ||
| 245 | 1 | 0 |
_aProduct management/ / _cDonald R. Lehmann. |
| 040 | _erda | ||
| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 300 |
_axvi, 494 p. ; _c23 cm. |
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| 264 | 4 | _cc2005. | |
| 020 | _a007-123832-8 | ||
| 250 | _a4th edition. | ||
| 264 | 1 |
_aBoston : _bMcGraw-Hill, |
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| 926 |
_aDestiny Material Type _bPaperback |
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| 100 | _aLehmann, Donald R. | ||
| 490 | 1 | _a(McGraw-Hill/ Irwin series in marketing | |
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 7 |
_aProduct Management. _2sears |
|
| 830 | 0 | _a( McGraw-Hill/ Irwin series in marketing). | |
| 700 |
_aWiner, Russell S., _eCo-author. |
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| 005 | 20240929112826.0 | ||
| 001 | 26282 | ||
| 003 | 0000000000 | ||
| 942 |
_cGS _2ddc |
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| 999 |
_c3308 _d3308 |
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