000 | 00823nam a2200277 i 4500 | ||
---|---|---|---|
008 | 190110n 000 0 eng d | ||
245 | 1 | 0 |
_aUnderstanding services marketing / _cJohn E.G. Bateson, k. Douglas Hoffman. |
040 | _erda | ||
336 |
_atext _2rdacontent |
||
337 |
_aunmediated _2rdamedia |
||
338 |
_avolume _2rdacarrier |
||
300 |
_a502 pages : _billustration ; _c23 cm. |
||
264 | 4 | _cc2012. | |
020 | _a978-981-4416-06-1 | ||
250 | _a4th edition. | ||
264 | 1 |
_aSingapore : _bCengage Learning Asia Pte Ltd. : |
|
926 |
_aDestiny Material Type _bPaperback |
||
100 | _aBateson, John E.G. | ||
500 | _aIncludes index. | ||
650 | 7 |
_aService industries _xMarketing. _2sears |
|
700 | _aHoffman, Douglas K. | ||
005 | 20240929112528.0 | ||
001 | 23844 | ||
003 | 0000000000 | ||
942 |
_cCIR _2ddc |
||
999 |
_c1988 _d1988 |