000 00823nam a2200277 i 4500
008 190110n 000 0 eng d
245 1 0 _aUnderstanding services marketing /
_cJohn E.G. Bateson, k. Douglas Hoffman.
040 _erda
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
300 _a502 pages :
_billustration ;
_c23 cm.
264 4 _cc2012.
020 _a978-981-4416-06-1
250 _a4th edition.
264 1 _aSingapore :
_bCengage Learning Asia Pte Ltd. :
926 _aDestiny Material Type
_bPaperback
100 _aBateson, John E.G.
500 _aIncludes index.
650 7 _aService industries
_xMarketing.
_2sears
700 _aHoffman, Douglas K.
005 20240929112528.0
001 23844
003 0000000000
942 _cCIR
_2ddc
999 _c1988
_d1988