| 000 | 00719nam a2200265 i 4500 | ||
|---|---|---|---|
| 008 | 200128n 000 0 eng d | ||
| 245 | 1 | 0 |
_aAdvertising management / _cDavid A. Aaker. |
| 040 | _erda | ||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 300 | _aiv, 593 pages. | ||
| 264 | 4 | _cc1992 | |
| 020 | _a0-13-009150-2 | ||
| 250 | _afourth edition. | ||
| 264 | 1 |
_aNew Jersey : _bPrentice Hall, Inc. |
|
| 926 |
_aDestiny Material Type _bPaperback |
||
| 100 | _aAaker, David A. | ||
| 700 |
_aBatra, Rajeev, _eco-author. |
||
| 700 |
_aMyers, John G., _eco-author. |
||
| 005 | 20240929114745.0 | ||
| 001 | 56369 | ||
| 003 | 0000000000 | ||
| 942 |
_cCIR _2ddc |
||
| 999 |
_c12002 _d12002 |
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