| 000 | 00866nam a2200289 i 4500 | ||
|---|---|---|---|
| 008 | 200124n 000 0 eng d | ||
| 245 | 1 | 0 |
_aMarketing management : _ba strategic approach with a global orientation / _cHarper W. Boyd, Jr. |
| 040 | _erda | ||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 300 | _a555 pages. | ||
| 264 | 4 | _cC1995 | |
| 020 | _a0-256-12576-7 | ||
| 250 | _asecond edition. | ||
| 264 | 1 |
_aChicago : _bIrwin. |
|
| 926 |
_aDestiny Material Type _bPaperback |
||
| 100 | _aBoyd, Harper W., Jr. | ||
| 490 | 1 | _a(The Irwin Series in Marketing) | |
| 650 | 7 |
_aMarketing management. _2sears |
|
| 700 |
_aWalker, Orville C., Jr., _eco-author. |
||
| 700 |
_aLarrence, Jean-Claude, _eco-author. |
||
| 005 | 20240929114739.0 | ||
| 001 | 56162 | ||
| 003 | 0000000000 | ||
| 942 |
_cCIR _2ddc |
||
| 999 |
_c11939 _d11939 |
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