| 000 | 00807nam a2200277 i 4500 | ||
|---|---|---|---|
| 008 | 191129n 000 0 eng d | ||
| 020 | _a9789814698856 | ||
| 040 | _erda | ||
| 245 | 1 | 0 |
_aMarketing strategy : _btext and cases / _cO. C. Ferrell, Michael Hartline. |
| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 300 |
_axxvi, 587 p. : _bill. ; _c26 cm. |
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| 264 | 4 | _cc2015. | |
| 250 | _a6th ed. | ||
| 264 | 1 |
_aSingapore : _bCengage Learning Asia Pte Ltd, |
|
| 926 |
_aDestiny Material Type _bPaperback |
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| 100 | _aFerrell, O. C. | ||
| 500 | _aIncludes index. | ||
| 650 | 7 |
_aMarketing _xManagement. _2sears |
|
| 700 |
_aHartline, Michael., _eCo-author. |
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| 005 | 20240929114640.0 | ||
| 001 | 52562 | ||
| 003 | 0000000000 | ||
| 942 |
_cCIR _2ddc |
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| 999 |
_c11344 _d11344 |
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