000 00920nam a2200289 i 4500
008 191030n 000 0 eng d
245 1 0 _aBrand stretch :
_bWhy 1 in 2 extensions fail and how to beat the odds /
_cDavid Taylor.
040 _erda
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
300 _a162 pages.
264 4 _cC2004
020 _a0-470-86211-4
264 1 _aEngland :
_bJohn Wiley and Sons.
926 _aDestiny Material Type
_bPaperback
100 _aTaylor, David.
500 _aIncludes bibliographical references and index.
650 7 _aBrand name products
_xManagement.
_2sears
650 7 _aBand name products
_xMarketing.
_2sears
650 7 _aBrand name products
_xValuation
_xmanagement.
_2sears
650 7 _aproduct management.
_2sears
005 20240929114546.0
001 49489
003 0000000000
942 _cCIR
_2ddc
999 _c10835
_d10835