| 000 | 00844nam a2200277 i 4500 | ||
|---|---|---|---|
| 008 | 190930n 000 0 eng d | ||
| 040 | _erda | ||
| 245 | 1 | 0 |
_aContemporary advertising and integrated marketing communications / _cWilliam F. Arens. |
| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 300 | _axxxix, 722 pages. | ||
| 264 | 4 | _cc2013 | |
| 020 | _a978-0-07-131838-9 | ||
| 250 | _afourteenth edition. | ||
| 264 | 1 |
_aNew York : _bMcGraw-Hill/Irwin. |
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| 926 |
_aDestiny Material Type _bPaperback |
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| 100 | _aArens, William F. | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 700 |
_aWeigold, Michael F., _eco-author. |
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| 700 |
_aArens, Christian, _eco-author. |
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| 005 | 20240929114438.0 | ||
| 001 | 46473 | ||
| 003 | 0000000000 | ||
| 942 |
_cCIR _2ddc |
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| 999 |
_c10240 _d10240 |
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