| 000 | 00785nam a2200253 i 4500 | ||
|---|---|---|---|
| 008 | 190930n 000 0 eng d | ||
| 040 | _erda | ||
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch. |
| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 300 | _axxxv, 769 pages. | ||
| 264 | 4 | _cc2012 | |
| 020 | _a978-1-259-01040-8 | ||
| 264 | 1 |
_aNew York : _bThe McGraw-Hill Companies, Inc. |
|
| 926 |
_aDestiny Material Type _bPaperback |
||
| 100 | _aBelch, George E. | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 700 |
_aBelch, Michael A., _eco-author. |
||
| 005 | 20240929114436.0 | ||
| 001 | 46461 | ||
| 003 | 0000000000 | ||
| 942 |
_cCIR _2ddc |
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| 999 |
_c10228 _d10228 |
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