| 000 | 00870nam a2200277 i 4500 | ||
|---|---|---|---|
| 008 | 190924n 000 0 eng d | ||
| 040 | _erda | ||
| 245 | 1 | 0 |
_aRelationship marketing : _bsuccessful strategies for the age of the customer / _cRegis McKenna. |
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 300 | _axiii, 241 pages. | ||
| 264 | 4 | _cc1991 | |
| 020 | _a0-201-62240-8 | ||
| 264 | 1 |
_aMenlo Park, California : _bAddison-Wesley Publishing Company. |
|
| 926 |
_aDestiny Material Type _bPaperback |
||
| 100 | _aMcKenna, Regis. | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | 7 |
_aMarketing. _2sears |
|
| 650 | 7 |
_aCustomer service. _2sears |
|
| 650 | 7 |
_aHigh technology _xMarketing. _2sears |
|
| 005 | 20240929114430.0 | ||
| 001 | 46076 | ||
| 003 | 0000000000 | ||
| 942 |
_cCIR _2ddc |
||
| 999 |
_c10173 _d10173 |
||