| 000 | 00782nam a2200265 i 4500 | ||
|---|---|---|---|
| 008 | 190909n 000 0 eng d | ||
| 040 | _erda | ||
| 245 | 1 | 0 |
_aMarketing management : _ba strategic decision-making approach / _cJohn W. Mullins. |
| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 300 | _axxi, 547 pages. | ||
| 264 | 4 | _cc2013 | |
| 020 | _a978-007-132637-7 | ||
| 250 | _aEighth edition. | ||
| 264 | 1 |
_aNew York : _bMcGraw-Hill. |
|
| 926 |
_aDestiny Material Type _bPaperback |
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| 100 | _aMullins, John W. | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 700 |
_aWalker Jr., Orville C., _eco-author. |
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| 005 | 20240929114415.0 | ||
| 001 | 44742 | ||
| 003 | 0000000000 | ||
| 942 |
_cCIR _2ddc |
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| 999 |
_c10048 _d10048 |
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