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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward) | Belch, Michael A.

Edition: 10th ed.Publisher: New York : McGraw-Hill Education. Copyright date: c2015Availability: Items available for loan: Sibalom [Call number: 659.1 B427 2015] (3).

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch.

by Belch, George E | Belch, Michael A [co-author.].

Copyright date: c2012Publisher: New York : The McGraw-Hill Companies, Inc. Availability: Items available for loan: Sibalom [Call number: 659.1 B427 2012] (2).

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