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Marketing management : a strategic decision-making approach / John W. Mullins.

by Mullins, John W | Walker Jr., Orville C [co-author.].

Edition: Eighth edition.Copyright date: c2013Publisher: New York : McGraw-Hill. Availability: Items available for loan: Sibalom [Call number: 658.8 M9597 2013] (1).

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Marketing management : a strategic approach with a global orientation / Harper W. Boyd Jr.

by Boyd Jr., Harper W | Walker Jr., Orville C [co-author.] | Larreche, Jean-Claude [co-author.].

Edition: second edition.Copyright date: c1995Publisher: Chicago : Irwin. Availability: Items available for loan: Sibalom [Call number: 658.8 B69 1995] (2).

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