Basic marketing research : customer insights and managerial action / Tom J. Brown, Tracey A. Suter, Gilbert A. Churchill, Jr.

By: Brown, Tom J
Contributor(s): Suter, Tracey A [Co-author.] | Churchill, Gilbert A [Co-author.]
Copyright date: c2018Publisher: Boston, Massachusetts : C & E Publishing Inc., Edition: 9th edDescription: xviii, 348 p. : col. ill. ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781337100298Subject(s): Marketing research
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Item type Current location Home library Call number Status Date due Barcode Item holds
GS Sibalom
Sibalom
GS 		GS 658.83 B87717 2018 (Browse shelf) Available UAMAIN 28533
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Includes bibliographical references and index.

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