Advertising and integrated brand promotion/ / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

By: O'Guinn, Thomas C
Contributor(s): Allen, Chris T [Co- author.] | Semenik, Richard J [Co- author.]
Copyright date: c2009Publisher: Australia : South- Western, Cengage Learning. Edition: 5th editionDescription: xxvii, 72 p. : ill. (col.) ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 978-0-324-56867-7Subject(s): Advertising media planning | Branding (Marketing) | Advertising
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Item type Current location Home library Call number Copy number Status Date due Barcode Item holds
Circulation Sibalom
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Circulation 		659.1 O34 2009 (Browse shelf) 1 Available UAMAIN 31813
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Includes index.

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