Global marketing management : cases and readings / Robert D. Buzzell.

Contributor(s): Quelch, John A [co-author.] | Bartlett, Christopher [co-author.]
Copyright date: c1992Publisher: Menlo Park, California : Addison-Wesley Publishing Company. Edition: second editionDescription: xi, 751 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 0-201-54280-3Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studies
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Circulation 		658.848 B98g 1992 (Browse shelf) Available UAMAIN 11792
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Includes bibliographical references and index.

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