Marketing management : a strategic decision-making approach / John W. Mullins.

By: Mullins, John W
Contributor(s): Walker Jr., Orville C [co-author.]
Copyright date: c2013Publisher: New York : McGraw-Hill. Edition: Eighth editionDescription: xxi, 547 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 978-007-132637-7
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Item type Current location Home library Call number Status Date due Barcode Item holds
Circulation Sibalom
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Circulation 		658.8 M9597 2013 (Browse shelf) Available UAMAIN 11671
Total holds: 0

Includes bibliographical references and index.

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